These days around 50% of search traffic is generated through mobile devices, this has prompted Google to roll out new rules for how web pages are ranked in their search algorithm. The new rules took effect April 21, 2015 and have immediately made an impact. According to the online marketing firm, Portent, 10,000 of the 25,000 top Internet sites failed Google’s new mobile readiness test. If you would like to test out your site’s mobile readiness, Google has provided a testing tool here
Google’s new rules for search rankings favor sites that are easy to navigate on mobile devices. A Google spokeswoman said, "As people increasingly search on their mobile devices we want to make sure they can find content that's not only relevant and timely, but also easy to read and interact with on smaller mobile screens." Due to this Google will now boost the rankings of sites that contain content more appropriate for mobile devices. This means sites that have readable text without zooming, buttons spaced appropriately, and avoids unplayable content and horizontal scrolling. While Google still takes into account the quality of content and a variety of other signals, this move by Google shows the trend of mobile websites is only growing stronger.
If you believe the mobile version of your site does not meet the above Google requirements, SI can help. We have just completed another mobile-friendly design with the doll auction-house Theriaults. Contact us today for a free consultation.