Truckers generally do everything on their mobile phones. Towaway Express Inc. of Mechanicsburg, PA, a rapidly growing power-only truck supplier asked SI to "mobilize" their website theme. SI's user interface experts researched areas of the site that were most used by truckers and suggested a mobile design that would make it easy for truckers to apply to and/or contact Towaway.
"We're all about our drivers, and thanks to the new mobile design, our drivers are finding it easier to contact us." - Scott Salla, Vice President, Towaway Express Inc.
If you're a busy trucker working on your mobile phone, which form would you rather fill out:
Simple Information migrated the site from Joomla to Drupal. SI also optimized other areas of the site for SEO (Search Engine Optimization). Finally, the design was upgraded and optimized for mobile devices. Traffic to the site has increased approximately 20% since going live.
Since the upgrade and new design, Search Engine Rankings have increased (now rated first for their target keywords!) and users are pleased at the usability of the new site. Furthermore, the new platform, Drupal, has inspired them to add more user functionality.
A summary of the Solution:
- Successful migration to Drupal 7 from Joomla 2.5
- Design upgrade including improved user navigation for the website and mobile responsive design.
- User form optimized for mobile devices